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UK timber windows and doors manufacturer JELD-WEN is celebrating
further 2013 awards success after its new website was highly
commended at last week's Construction Marketing Awards.
Hosted at a star-studded gala dinner at the Radisson Blu,
Portman hotel in London, the Construction Marketing Awards are the
UK's premier marketing awards event for the construction
JELD-WEN was shortlisted for the Best Use of Website category,
which recognises how businesses within the construction industry
have best used their website and digital offering to communicate
with their customers. JELD-WEN was highly commended on the night
for its investment in producing an innovative and creatively
designed website specifically tailored to meet the needs of both
consumers and trade professionals.
The latest awards victory follows hot on the heels of the Timber
Trades Journal (TTJ) Awards 2013, where the manufacturer scooped
the coveted award for Website of the Year.
JELD-WEN has invested heavily in its new website, which marks
its move towards a digital marketing strategy. Intuitively designed
to navigate customers through the procurement process and increase
brand awareness the site also delivers tailored messaging to each
of the JELD-WEN's key audiences, keeping trade professionals
informed of the latest industry news and updating consumers of new
trends and product launches.
Ian Exall, chair of judges - head of marketing, Aqualisa, and
CIMCIG chair, said: "Our winners have demonstrated that clear
objective setting, diligent planning and relevant execution
delivers results. So yet again we have been presented with some
excellent work and some fantastic case studies where companies
within our industry are using the profession of marketing to lead
the business to more profitable times".
Lucy Woodhead, communications manager at JELD-WEN, said: "The
CMA award caps off a brilliant awards year for JELD-WEN. We're so
pleased that the judges have recognised the investment we've made
in developing a new digital marketing strategy and offering a
website that's more accessible to both our trade and consumer
customers. Since launching in March, we've gone from strength to
strength and we're looking forward to popping this latest award
alongside our Timber Trades Journal Award, hopefully we'll need a
bigger shelf next year!"